Beechworth was written up in Slow Magazine. It was a great article. The one thing they got wrong was about Beechworth Bakery. They wrote, “Remarkably, there are no franchised businesses in Beechworth, apart from the Beechworth Bakery, which has become so successful it has franchises in Bendigo, Ballarat, Healesville, Echuca, and Albury.” They got it […]
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Paid Speaking
With my paid speaking, I use an agent (http://www.icmi.com.au) to look after all my bookings, which includes my fee, travel, accommodation, meals, etc. At times we get some groups not wanting to pay the full price for me to speak. But here’s the thing, if they don’t think I’m going to help grow their business, […]
Be Willing To Learn
I still read inspirational books and still listen to CDs on business and life. I’ve been a subscriber to Business Essentials for many years. Great product. Michael Schildberger, who owned and operated the business, had me on his program a couple times over the years. Sadly, Michael passed away last year. But his son Nick […]
How & When To Raise Your Prices Successfully
I’m often asked how we do our pricing. In the old days, I used to check everyone’s prices and then charge around the same or a bit more. But these days we do it all professionally. We work out how much the ingredients cost, how much marketing costs, how much labour costs, etc. Sometimes we […]
The Ghosts Still Linger
My daughter Sharon and her husband Adam both worked at the bakery for quite a few years. Then they decided to go into their own business: Beechworth Ghost Tours (http://www.beechworthghosttours.com). I said to my wife: “Our grandchildren will starve.” But Sharon and Adam had total belief in what they were doing. They started from nothing […]